Yesterday i spent the better part of a day with the folks at CSR here in Idaho. CSR implements native plant restoration and improvements on all scales. They work from the gound up- providing much of their own material. We are scheming on some great native planting projects ! This is Artemesia frigida, Fringed Sage- its like sagebrush, but smaller and softer.
Here is more about it in a link from High Country Gardens: http://www.highcountrygardens.com/index/page/product/product_id/187?gclid=CPH9-c3phbACFUHatgodkW0wjw